In an era where social media reigns supreme, Prince William and Kate Middleton, the Prince and Princess of Wales, have astutely harnessed its power to bolster their public image.
Their strategic approach to digital communication has not only made them more relatable to the masses but has also played a pivotal role in their soaring popularity.
The Evolution of Royal Engagement with Selfie Culture
Gone are the days when royal visits were characterized by a staid and formal demeanor. The modern approach adopted by William and Kate is a testament to their understanding of the zeitgeist.
They’ve embraced the selfie culture, making them appear more approachable to the younger generation.
According to the Daily Mail, the couple has even hired an in-house videographer to capture candid moments, further bridging the gap between the royals and the public.
One of the key reasons behind the couple’s surging popularity is their genuine dedication to duty coupled with their affable nature. Their interactions, whether it’s William posing with a fan in New York or Kate engaging with well-wishers in Soho, exude authenticity.
This genuine connection with the public has undoubtedly played a role in Prince William being voted the most popular living royal in a recent MailOnline poll, with Kate closely following suit.
Strategic Media Presence
The strategic use of short videos and curated social media posts has been instrumental in reshaping the royal image.
These clips, often shared soon after official visits, offer a glimpse into the royals’ lives, making them feel more accessible.
This shift in media strategy is reminiscent of the approach taken by Prince Harry and Meghan Markle, known for their adeptness at curating their public image.
On the other hand, while the late Queen Elizabeth preferred a sea of faces over a wall of camera phones, the new generation of royals, led by William and Kate, has no qualms about the selfie culture.
Their willingness to engage with the public, be it through a casual selfie outside Pret a Manger in Bournemouth or a candid chat at the Rugby World Cup 2023, showcases their adaptability and modern approach.
Learning from the Best
It’s evident that William and Kate have taken cues from those adept at managing their public image. As referenced by Town and Country Magazine, the couple’s pivot to video content is expected to be a mainstay in the Kensington Palace’s social media strategy.
This move towards a more personable approach, as seen during their interactions at the Royal Liverpool University Hospital or their engagement with fans on personal phones, underscores their commitment to staying connected with the public.