Meghan Markle tried her hand again at her cooking and lifestyle show, With Love, Meghan, but this time the outcome was very different.
The second season didn’t even crack the top 1,000 most-watched shows on Netflix. Yes, you read that right.
Only 2 million views in six months, a stark contrast to the 5.3 million achieved by the first installment.
For someone who generates headlines simply by appearing in public, this decline is hard to ignore.
The program’s concept remained largely the same: recipes, routines, personal details, and that “making the everyday special” touch that Meghan sought to convey.
Some found it warm and authentic, but others viewed it as an extension of her personal brand, lacking much substance.
Some described it as “self-indulgent,” which carries weight in the streaming world. The audience wants connection, not just aesthetics.
Netflix took note and decided not to renew the show for a third season. There was talk of possible special programs, like the successful Christmas one, but nothing has been confirmed.
The interesting thing is that while the program is winding down, Meghan’s As Ever brand continues to sell jams like hotcakes. Nearly a million jars, according to figures mistakenly leaked on their website. It appears the business is performing better than the content.