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    Royal Family News
    Fashion By Robert Marquez

    Queen Maxima Debuts White Dress by Ulla Johnson at Noordeinde Palace

    3 October, 2024Updated:3 October, 2024
    Queen Maxima in white dress by Ulla Johnson
    Queen Maxima in white dress by Ulla Johnson. (Agency)

    Queen Maxima of the Netherlands has once again demonstrated her impeccable style during one of the busiest weeks of her royal schedule.

    This Thursday, October 3, she made a memorable appearance at the prestigious Appeltjes van Oranje awards, organized by the Oranje Fonds.

    Queen Maxima at the Noordeinde Palace
    Queen Maxima at the Noordeinde Palace. (@koninklijkhuis)

    These awards honor social projects that address important societal issues, and this year the focus was on the fight against loneliness.

    Queen Maxima attended the presentation of the Appeltjes van Oranje awards.
    Queen Maxima attended the presentation of the Appeltjes van Oranje awards. (Agency)

    Queen Maxima in white dress by Ulla Johnson

    At the event, held at the Noordeinde Palace, Maxima wore a dazzling new look. It was a white dress by Ulla Johnson, from the designer’s Spring/Summer 2025 collection.

    The dress, made from luxurious crepe de Chine, featured a fitted bodice with waist, cuffs and neckline detailing. The asymmetrical skirt, with a subtle slit on the left side, added a modern touch to the classic silhouette.

    Ulla Johnson
    Queen Maxima’s new dress.

    Maxima chose equally bold accessories. She paired the dress with striking snake-print heels that contrasted with the pristine white of the fabric.

    Queen Maxima in white dress by Ulla Johnson
    Queen Maxima wears elegant white dress at Oranje Fonds event. (Agency)

    Her signature oversized gold earrings with striking gold spheres completed the look, making her stand out even more at the formal event.

    Queen Maxima at Oranje Fonds Awards
    Queen Maxima wore XXL golden bead earrings. (Agency)

    The Queen was not alone. King Willem-Alexander and Princess Beatrix, both patrons of the Oranje Fund, also attended the ceremony.

    Queen Maxima and King Willem-Alexander
    Queen Maxima and King Willem-Alexander. (Agency)

    Although the King usually shares the responsibility of presenting the awards, this year it was Maxima’s turn. Her genuine enthusiasm and joy were evident throughout the event, as she congratulated the winners, who will each receive a $25,000 grant to further develop their projects.

     

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