Meghan Markle and Prince Harry have embarked on a meticulously crafted public relations campaign, aimed at revitalizing their global fame and influence.
The Sussexes have added experienced communications professionals to their team and revamped their approach to media relations.
The couple is leaving no stone unturned in their quest to solidify their position as influential figures in the post-royal era.
Meghan and Harry’s strategy to increase their fame
The Duke and Duchess of Sussex have recently recruited two prominent PR experts to spearhead their media relations on both sides of the Atlantic.
Kyle Boulia, a former communications pro at United Talent Agency, has been appointed as the deputy press secretary and director of communications for their California-based team.
Meanwhile, Charlie Gipson, a seasoned PR professional with experience representing brands like Mars and HARIBO, has been tapped as their main point of contact for European media outlets.
These strategic hires underscore the couple’s determination to enhance their fame and public perception at this critical juncture of their careers.
“This is clearly a drive to boost their profile despite terrible ratings in Britain and a large fall in their support in the USA. They are trying to position themselves as A-listers. There is also little doubt that they have needed a co-ordinated PR strategy,” notes royal commentator Richard Fitzwilliams.
Meghan Markle has been particularly proactive in revitalizing her Hollywood image, leveraging the commercial power of her fame.
Her recent endeavors include signing a solo podcast deal, launching her lifestyle brand “American Riviera Orchard,” and announcing a new solo docuseries project for Netflix focused on her passions for cooking, gardening, and entertaining.
Additionally, the couple has launched a new personal website, “The Office of Prince Harry & Meghan, The Duke and Duchess of Sussex,” further solidifying their self-branding efforts as a distinct entity from their Archewell charitable foundation.
However, their path has not been without challenges.
Prince Harry has faced backlash for his continued association with the Africa Parks charity, which faces allegations of abuses of power, while Meghan has been openly criticized by her half-brother, Thomas Markle Jr., in a series of online videos.
These setbacks only underscore the importance of a robust PR strategy as they strive to build credible and sustainable careers.
Looking ahead, 2024 is shaping up to be a pivotal year for the couple.
In addition to their commercial ventures, they remain committed to philanthropic endeavors such as Harry’s 2025 Invictus Games in Canada and the Archewell Foundation’s work in areas like equality, mental health, and women’s advocacy.
A boost in their fame and popularity would undoubtedly serve these aims, making their PR strategy all the more crucial.