Meghan Markle, the Duchess of Sussex, has embarked on a new business venture with the launch of her American Riviera Orchard brand on March 14.
The project, which reflects a sophisticated lifestyle, promises to diversify the market with a variety of products ranging from exquisite edible delicacies to elegant home and personal care items.
The brand’s first product is a select jar of strawberry jam, which has already been distributed to close friends and celebrities.
Fashion designer Tracy Robbins and Delfina Blaquier, renowned photographer and wife of polo star Nacho Figueras, were the first to receive the jam.
Meghan Markle and King Charles Jam
Meghan Markle’s recent foray into the business world has created unexpected competition with her father-in-law, King Charles III, who also offers his own line of jams.
Both have launched strawberry jams through their online platforms, sparking a business rivalry between the duchess and the monarch.
Contrary to expectations, Markle’s venture has had a side effect: an increase in sales of Charles III jam.
Richard Eden, a royal specialist for the Daily Mail, suggests that Meghan’s marketing strategy has indirectly benefited the king.
Charles III offers a variety of jams and pickles in the Highgrove shop, reflecting his personal interests and his award-winning garden, as well as royal souvenirs.
The 340-gram Highgrove Organic Strawberry Jam, priced at around $8, sold out quickly after Markle’s product launch.
The Duchess of Sussex’s market debut with her strawberry jam has proven more lucrative for King Charles than for herself.
While the king’s profits go to charity, Meghan’s income is reportedly going to her personal benefit.
For those interested in sampling the jam that may grace the royal table each morning, Charles’ Highgrove Organic Strawberry Preserve is reportedly back in stock.
Angela Levin, another Windsor family insider, commented on the contest on her social media.
She noted the irony of Meghan’s jam boosting sales for the king, whose product was sold out.
It seems the public would rather see the profits go to the royal charity than to the duchess’s private income, the royal expert said.
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