Meghan Markle has officially introduced her highly anticipated lifestyle brand, As Ever, marking a new chapter in her entrepreneurial journey.
After months of speculation, the Duchess of Sussex took to social media to celebrate the launch, personally showcasing the products that make up her debut collection.
As Ever Meghan Markle products
The former actress shared a series of posts on Instagram, where she was seen preparing dishes using her brand’s signature jams and preserves.
“We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you,” she wrote, emphasizing the exclusivity of the products, which will be available in limited quantities.
In a heartfelt moment captured on video, Markle’s mother, Doria Ragland, joined in the celebration by tasting a special dessert named “Chantilly Lili,” a tribute to Princess Lilibet.
With clear enthusiasm, Markle eagerly awaited her mother’s reaction to the dish, adding a personal touch to the brand’s launch.
Ahead of the big reveal, Markle took a moment to express her gratitude to the creative minds who have supported her for over a decade.
In a post featuring a behind-the-scenes photo with her long-time collaborators, she wrote, “Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade+.”
She acknowledged their role in bringing her vision to life, from her early days with The Tig to this new venture.
Beyond social media, the Duchess also reached out to her As Ever newsletter subscribers with a personal reflection on her time in England.
She spoke about finding joy in life’s small moments, recalling the simple pleasure of shortbread biscuits during her years as a senior royal.
“Crunchy and delicious shortbread cookies that remind me of my time in England, with tiny flower sprinkles to add extra beauty and charm to enjoy each delicate bite,” she shared, hinting at the inspiration behind some of her brand’s offerings.
The initial product lineup for As Ever is a carefully curated selection of artisanal items, including jams, wildflower honey with honeycomb, herbal teas in flavors like hibiscus, peppermint, and lemon ginger, as well as crepe mix and shortbread cookies adorned with flower sprinkles.
Additionally, the collection features delicate edible flower sprinkles designed to add a touch of elegance to meals and desserts.
Markle’s foray into the lifestyle industry has already garnered significant attention, and As Ever’s launch is poised to become a defining milestone in her post-royal career.