Meghan Markle’s foray into the world of lifestyle and home goods continues to gain momentum. Her online store, As Ever, has sold out of all its products within minutes during its first three launches, ranging from artisanal fruit spreads to rosé wine.
This new chapter coincides with her Netflix cooking show With Love, Meghan, which has strengthened her public profile beyond royalty.
Top-selling items from As Ever
Among the most sought-after products is her signature raspberry spread, sold at $9 per jar. Technically, it’s not considered jam, as it contains less sugar than regulations require—but that choice is part of her more natural and personal approach.
Meghan introduced it in a newsletter as a symbol of her new project, even suggesting the jar be reused as a small “time capsule” to store memories.
In addition to the assortment of preserves—such as apricot for $14 or the limited-edition orange blossom honey for $28—her store offers mixes for crêpes and cookies, inspired by memories of her travels through France.
She has also launched teas like hibiscus, mint, and lemon-ginger in collaboration with Republic of Tea, sparking debate over pricing compared to similar products.
Her team defends the differences in content, presentation, and brand concept.
One of the most talked-about items has been the flower sprinkles, a blend of dried petals featured on her show and mocked on social media—though that didn’t stop them from selling out like the rest.
She also debuted a Napa Valley rosé at $30 per bottle, available only in sets of three.
The public’s response shows that her focus on homemade, thoughtful, and emotional products is resonating with an audience eager to buy more than just goods—they’re buying a story.