Meghan Markle’s return to the business world is causing quite a stir, as her lifestyle brand As Ever sells out in minutes.
The company has managed to maintain a high sales rate without compromising on quality, a key factor in its success, according to sources close to the company.
Meghan Markle Expands Lifestyle Brand
Meghan has prioritized select ingredients and carefully controlled production processes, even if that means longer waiting times for customers.
From jams and teas to edible flowers, demand has continued to grow.
Criticism of the price of her teas was swift. Some British media outlets compared As Ever’s products to cheaper ones from the same supplier, The Republic of Tea.
However, spokespeople have clarified that Meghan’s blend is unique, more complex, and comes in a more expensive presentation.
The response also refutes theories on social media that pointed to a strategy of artificial scarcity to generate expectation.
Now, all eyes are on the launch of the brand’s first rosé wine, scheduled for July 1.
The product, made with grapes from the Fairwinds vineyard—one of those affected by the 2020 Napa Valley fires—and bottled by the renowned Kunde Family Winery, represents a carefully crafted and socially conscious blend.
According to those who have followed the process, Meghan was personally involved in selecting the flavor.