When Meghan Markle’s long-awaited As Ever product line went live, excitement among fans was palpable.
Within an hour, the first batch of her $11 raspberry preserves—marketed as a “luscious fruit-forward spread” in elegant packaging—vanished from the virtual shelves. Her herbal teas and decorative flower sprinkles quickly followed, selling out just as fast.
But while the rapid sell-out might suggest commercial success, not everyone is convinced it’s a genuine indicator of popularity.
In fact, several royal commentators argue that Meghan’s latest venture seems more like a carefully staged marketing move than a spontaneous triumph.
Royal Experts Slam Meghan Markle’s Product Pricing
According to royal commentator Samara Gill, the pricing strategy raised more eyebrows than praise. She questioned how connected Meghan remains to everyday consumers.
“I don’t know what world she thinks she’s living in right now, if she hasn’t stepped foot outside the gates of Montecito to understand that,” Gill remarked, pointing out that most Americans are unlikely to spend $14 on a jar of jam—or more accurately, a strawberry preserve.
Gill went on to say the entire product range feels out of touch. While Meghan’s teas are priced at $12, the British royal family reportedly sells their own preserves for just £3—a price point considered far more accessible.
With the full As Ever rollout finally underway, speculation is swirling around how limited the stock actually was.
Critics suggest that the “sold out” status may have been part of a strategy: offer a small amount, let it disappear quickly, and use the perceived demand to boost interest.
Behind the scenes, As Ever is a joint venture with Netflix’s consumer group.
The product launch came shortly after the release of Meghan’s eight-part cooking series, With Love, Meghan, which prominently featured some of these items.
For Netflix, this might be more than just a merchandising opportunity—it could be a financial strategy.
Royal expert Phil Dampier believes the streaming giant is eager to recoup part of its hefty $100 million investment in the Sussexes’ content.
“They’re going in for a penny, in for a pound,” he said, implying that Netflix is now committed to making the most out of their partnership, especially after projects like Heart of Invictus and the much-criticized Polo documentary failed to deliver expected returns.
Gill echoed those sentiments, suggesting that the collaboration between Meghan and Netflix was “cobbled together” at the last minute.
She described it less as a groundbreaking brand launch and more as an attempt to “recoil some of the funds” already spent.
Price of Meghan Markle’s Limited Edition ‘As Ever’ Products
- Limited-Edition Wildflower Honey with Honeycomb – $28
- Flower Sprinkles – $15
- Raspberry Spread in Keepsake Packaging – $14
- Crepe Mix – $14
- Shortbread Cookie Mix with Flower Sprinkles Included – $14
- Herbal Lemon Ginger Tea – $12
- Herbal Peppermint Tea – $12
- Herbal Hibiscus Tea – $12