Meghan Markle’s first rosé wine, As Ever, hit the market on Tuesday with a launch that did not go unnoticed.
Beyond its commercial success—the bottles sold out quickly—the detail that attracted the most attention was the date chosen.
Prince Harry’s wife chose July 1, the day Princess Diana would have turned 64, for the launch of her first wine.
Although Meghan did not publicly mention this coincidence, the timing has sparked speculation about its symbolic meaning.
For public relations expert Edward Coram-James, the decision was not accidental.
He believes that launching the wine on such a significant date for Prince Harry was a meaningful and strategically thought-out gesture.
In his words, it was a “bold and calculated” move, designed to connect emotionally with the public who still hold affection for the memory of Diana, nicknamed “the people’s princess.”
The rosé, made in Napa Valley and sold in sets of three bottles for $90, debuted just as the couple’s fans noticed that it was also on July 1, 2016, that Meghan and Harry first began talking.
This coincidence of dates has reinforced the perception that there was more to this launch than just a simple marketing strategy.