Meghan Markle is already making waves, even though 2025 has just begun.
The Duchess of Sussex has surprised everyone by launching her new Instagram account, @meghan, which promises to offer an unprecedented glimpse into her life with her husband, Prince Harry, and their two children, Archie and Lilibet.
In her first video, shot by Harry, Meghan is shown running barefoot along a secluded beach, dressed in white. When she reaches the shore, she crouches down and writes the number 2025 in the sand.
With a beaming smile, she looks into the camera, making it clear she’s starting the year with great excitement.
To the surprise of her more than one million followers, Meghan also shared the trailer for her new project with Netflix, which will premiere on January 15. This show will consist of eight episodes focused on cooking, decorating, and sharing with friends.
What is the strategy of Meghan Markle’s Instagram account?
A communications expert commented that Meghan’s decision to return to Instagram is a ‘strategic move’ that shows her ability to control her own narrative and consolidate her public image.
Likewise, Meghan is looking to open new doors in her personal and professional life. Since she got engaged to Harry, she had to disassociate herself from her past, including her old Instagram profile.
Now, after more than five years away from social networks, Meghan returns with a strong statement of intent.
According to the same expert, the Duchess of Sussex ‘is ready to take back control’ of how she shows herself to the world.
So far, she does not even follow other profiles, a decision that reinforces her desire to manage her narrative and avoid controversy.
She has also opted to disable comments, signaling her intention to escape the malicious criticism that affected her in the past.
This strategy focuses on prioritizing quality over quantity, seeking a significant impact.
The chosen time, at the beginning of the year, and the type of content she shares, suggest that Meghan not only wants to regain relevance in the digital sphere, but also to set a precedent for the rest of 2025.
Undoubtedly, we are looking at a well-thought-out communication strategy, which could include collaborations, new personal projects, and the promotion of social causes. We will have to keep an eye on what is to come.