Prince Harry is pulling out all the stops to make the first-ever winter edition of his Invictus Games a smash success.
The Duke of Sussex has appointed Scott Moore, an experienced television executive, as Chief Executive Officer of the 2025 Invictus Games set to take place in Canada.
Prince Harry hires Scott Moore as CEO for Winter Invictus Games
Moore is well-regarded for negotiating major sports broadcasting deals during his tenure at CBC, Canada’s public broadcaster.
His appointment may indicate that Prince Harry aims to lock down an impressive TV contract for the 2025 games after the Invictus documentary series he produced with Meghan Markle for Netflix failed to gain significant viewership.
Brand expert Nick Ede told the Daily Mail that hiring a heavyweight like Moore shows that Prince Harry is “one step closer to launching the Games with a big TV deal.”
With Moore’s sports media clout, the Invictus Games could become as prominent as the Olympics or Commonwealth Games on television.
Despite stepping back from royal duties, Prince Harry remains deeply committed to the Invictus Games he founded for wounded veterans.
Having Meghan and now Scott Moore on board gives the event the star power and strategic vision needed to reach its full potential.