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    Princess Leonor’s Rise: Social Media Strategy by Royal Household

    Princess Leonor’s Image on Instagram
    The Spanish Royal Family has chosen to give greater prominence to Princess Leonor in social media. (Agency)

    In recent months, the King’s Household has taken a strategic step towards modernization, focusing its communication on the figure of Princess Leonor.

    With the aim of connecting with younger audiences and bringing the monarchy closer to citizens, Leonor’s presence on social media has taken on a notable prominence, especially since her return to Spain after completing her studies in Wales.

    Post Princess Leonor Instagram
    Leonor’s posts get a lot of ‘likes’ on Instagram. (Screenshot)

    Princess Leonor’s Image on Instagram

    The decision to place the Princess of Asturias at the center of digital communication is not accidental.

    According to sources close to Zarzuela, the monarchy seeks to adapt to the times and establish a closer and more accessible link with society.

    This strategy, which combines modernity and tradition, is reflected in the careful projection of Leonor as the future heir to the throne.

    Princess Leonor of Spain
    Princess Leonor’s Popularity on Instagram is Growing Rapidly. (CasaReal)

    Although Leonor had maintained a more reserved profile until she came of age, in recent months her participation in official events and the publication of photographs of her activities have transformed her image.

    Now, she appears as an accessible and approachable figure, which contrasts with the traditional perception of monarchical figures.

    The Royal Household’s recent addition to Instagram has been key to this change.

    Through its official account, Zarzuela shares moments that highlight both the personal and institutional side of the princess.

    This strategy not only seeks to attract younger generations, but also to humanize the institution.

    “It’s a way to modernize the monarchy and connect with citizens,” explain sources close to the royal entourage.

    Princess Leonor with her sister, Infanta Sofia.
    Princess Leonor with her sister, Infanta Sofia. (Agency)

    Risks and challenges

    However, this commitment to visibility is not without risks.

    Some analysts warn that an overexposure could generate criticism for a possible “media exploitation”.

    Princess Leonor playing volleyball
    Princess Leonor playing volleyball. (CasaReal)

    However, Zarzuela assures that it is being carefully managed to avoid such perceptions.

    In the words of sources close to the Royal Household, “the coming years will be fundamental to consolidate the figure of Leonor in the eyes of the public.”

    For many experts, a necessary change for the Spanish royal family.