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    Royal Family News
    Leonor of Borbón By Robert Marquez

    Leonor-mania: Princess Leonor’s Popularity on Instagram is Growing Rapidly

    4 January, 2025
    Princess Leonor's Popularity on Instagram
    Princess Leonor’s Popularity Rises on Instagram in 2024. (CasaReal)

    This 2024 has been a year of significant changes for the Spanish royal family in the digital sphere.

    On the occasion of the tenth anniversary of Felipe VI’s reign, the Royal House decided to take a step forward and open its official Instagram account.

    Spanish Royal Family
    Spanish Royal Family. (CasaReal)

    Princess Leonor’s popularity on Instagram.

    To close the year with a special touch, they published a series of outstanding images from the last few months, dedicating a space to each member of the institution: King Felipe, Queen Letizia, Princess Leonor and Infanta Sofia.

    The format of these publications, far from going unnoticed, inevitably generated comparisons among followers as to which of them had gotten more “likes”.

    Princess Leonor of Spain
    Princess Leonor’s Popularity on Instagram is Growing Rapidly. (CasaReal)

    So far, the monarch’s publication has more than 83,700 ‘likes’. The data reflects that Felipe VI retains his popularity in social media.

    But Princess Leonor, leads the ranking. Her post, published on December 28, is rapidly gaining ground.

    Princess Leonor hugging a little girl.
    Princess Leonor hugging a little girl. (CasaReal)

    In a matter of days, her post has reached 86,000, surpassing her father, King Felipe VI.

    The phenomenon that some call “Leonor-mania” is clearly perceived when reading the comments of her followers, who spare no praise for the young heiress.

    Messages such as “The best heiress in Europe” or “A pride for our country” reflect the enthusiasm that her figure awakens.

    Princess Leonor of Spain
    Princess Leonor has had a very outstanding 2024. (CasaReal)

    A glance at the most outstanding images

    The photos shared on the official account not only show official events, but also family moments that reveal Princess Leonor’s strong bond with her parents and sister.

    Princess Leonor with her mother, Queen Letizia.
    Princess Leonor with her mother, Queen Letizia. (CasaReal)

    In some snapshots, admiration for her father, King Felipe, can be seen, while in others she appears affectionately embracing Queen Letizia.

    King Felipe and Princess Leonor
    King Felipe and Princess Leonor. (Agency)

    Also, scenes of complicity with the Infanta Sofia can be seen.

    Princess Leonor with her sister, Infanta Sofia.
    Princess Leonor with her sister, Infanta Sofia. (Agency)

    Another series of images highlights Leonor’s progress in her military training, a facet that has aroused great interest among the public.

    Princess Leonor in her naval uniform.
    Princess Leonor in her naval uniform. (CasaReal)

    Soon, the princess will embark on the training ship Juan Sebastián Elcano, an important step in her career.

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