One year after launching its official Instagram account, the Spanish Royal Family has achieved a solid and accessible digital presence, especially among young audiences.
With more than 888,000 followers in just twelve months, the profile has made Princess Leonor and Infanta Sofía its main digital ambassadors.
The Spanish Royal Family’s Most Viral Instagram Posts
Their appearances at official events, sporting events, and more informal moments have generated the highest number of interactions on the platform.
The most viral post so far shows the royal sisters alongside the Spanish men’s national team after winning the European Championship.
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With 991,000 likes, that video demonstrates the direct connection between the new generations of the royal family and popular sentiment.
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Another far-reaching moment was Leonor and Sofía’s surprise speech to their father during the celebration of the tenth anniversary of Felipe VI’s reign, which garnered 797,000 likes and generated numerous emotional comments.
The list of most successful posts also includes a photo with the European Cup and several players from “La Roja,” as well as a spontaneous selfie during the Paris Olympics and a reel of Leonor’s first day at the General Military Academy.
These images, far from rigid protocol, show a more natural and accessible side of the royal family.
The Royal Family’s first year on Instagram has served to test a different, more agile and emotional visual narrative. A strategy that modernizes their public image and allows them to stay close to an audience that responds enthusiastically to their approachability and spontaneity.